Privacy Policy

Policy Purpose and Applicable Scope

This Privacy Policy is formulated in strict accordance with American local network security laws, e-commerce operation specifications and user privacy protection regulations, aiming to standardize the platform’s collection, storage, use, transmission and protection of user personal data, and fully protect the legitimate privacy rights and data security of all browsing users, registered users and ordering users. This policy applies to all behavioral activities of users visiting the website, registering accounts, browsing products, placing orders, participating in platform activities and consulting customer services, covering all personal information and behavioral data generated in the process of using all platform services. The platform always takes user privacy protection as the basic operational bottom line, adheres to the principles of legality, necessity, transparency and security in all data processing behaviors, and never collects and uses user information in violation of regulations.

Type and Mode of Information Collection

The user information collected by the platform is divided into active submission information and passive collection information. The actively submitted information is the personal data voluntarily filled in by users during account registration and order placement, including user name, contact information, receiving address, zip code and order demand information, which is only used to complete order delivery, identity verification and after-sales service docking. The passively collected information is the browsing behavior data automatically recorded by the system during user access, including device model, browser type, page browsing track, product preference, access time and interactive operation records, which is used to optimize website interface layout, improve product recommendation accuracy and upgrade user shopping experience. We strictly control the dimension of information collection, never collect sensitive private information such as user identity documents, private photos and personal asset information without user authorization.

Standardized Use and Management of User Data

All collected user information is only used for internal normal operation and service optimization of the platform, and will not be used for illegal marketing, unauthorized commercial promotion and other irrelevant purposes. Specifically, user data will be applied to order transaction processing, logistics arrangement, after-sales return and refund processing, customer service problem response, platform security risk prevention, product iteration optimization and operational data analysis. For all user data used for internal analysis, we will carry out full desensitization and anonymous processing to completely eliminate personal identification attributes, ensuring that the data cannot be positioned to a single user individual. We establish hierarchical data management permissions, only authorize special operation personnel to access necessary user data, and strictly prohibit internal staff from arbitrarily viewing, exporting and leaking user privacy information.

Data Security Protection and User Rights

The platform adopts international advanced encryption technology, independent secure server and perfect firewall system to store and protect user data, effectively preventing user information from being illegally accessed, tampered, leaked and lost. All user payment sensitive information is processed through formal third-party secure payment channels, and the platform will not store any user bank card information and payment password data, fundamentally avoiding payment privacy risks. Users have independent data management rights, including the right to query personal information, modify wrong data, delete invalid information and cancel account data retention. Users can initiate data processing requests through official customer service channels, and we will complete data verification and processing within a standardized time limit to fully protect users’ legitimate privacy and data security rights.

Information Sharing and Compliance Disclosure Rules

We will never sell, rent or trade user personal information to any third-party commercial institutions for profit. We only provide the necessary user receiving information to authorized logistics providers and payment institutions that must participate in order fulfillment, and all cooperative institutions have signed strict privacy confidentiality agreements. Once the cooperative party leaks user information in violation of the agreement, we will immediately terminate the cooperative relationship and pursue legal liabilities. Under special legal scenarios, when facing official judicial investigation, legal supervision and mandatory government information disclosure requirements, we will disclose user information in accordance with legal procedures and within the legal scope to ensure the platform’s compliance operation.